3310 (2017) was, in fact, the cheapest phone to steal the spotlight at this year's MWC. Even here, on our own website, 'Nokia 3310' has lately been the most popular search term there is.
With a penetration of about a third of the world population, the smartphone is hardly a novelty. Chances are, everyone you know has one, and probably a lot of their grandmothers too. The exponential proliferation of a product that is only about a decade old has also spawned countless companies trying to snatch a piece of this monumental pie. It's still the big and familiar names that are fighting on a global scale, but startups in the Far East are fiercely competing locally, and the luckier (and more successful ones) have also ventured westward.
Yes, these are different models: Kenmobile V7 • Konka E2 • Wiko Wim
A black one like the 3 above - Maysun N5501 • Lose the Home button: Sunelan X5 • STK Hero One 4G
Almost famous: Vernee Apollo • Doogee Y6 Max 3D
And what better model to pick to exploit the pressing sensation of our fleeting youth than the truly iconic 3310 - a phone that even present-day teens, younger than the device itself, are familiar with through the magic of internet memes.
As my colleagues wrote, with headquarters in Finland and with former senior Nokia exec, the company behind the new Nokia phones - HMD - may be as good as Finnish to us. Even though that arrangement might be yet another move to fortify the brand's position, that doesn't really matter as long as they deliver on what counts - providing us with phones we can long for, with phones we can dream of having.
Nokia is dead, long live Nokia!
P.S. In case you are wondering, that rugged phone from the header image is the E&L S50 - another phone no one will remember after reading this piece. Just like the rest of these other faceless devices featured here, they've served their purpose of supporting my point and they also give you a look at the MWC 2017 devices that didn't make any headlines (for good reason, I should add).